Tom Berlin is the senior pastor of Floris UMC in Herndon, Virginia. He is also a close friend who is one of the most mission-minded church leaders I know. This is a recent article on a new United Methodist Church iniative here in Virginia.
When life gives you lemons …
By the Rev. Tom Berlin
I never thought when I entered ministry that the Virginia Annual Conference would encourage us to start lemonade stands. Start new churches, yes. Start new ministries, okay. But lemonade stands?
But I think this plan from the folks who are leading the Imagine No Malaria initiative in Virginia is a great idea for many reasons. Let me share a few:
- It involves kids and those who care for them. Kids like helping people, and they like the opportunity to run things that make a real difference in ways you can count. When their efforts give them an opportunity to be generous with the funds they have earned, they are truly empowered to bless others. At Floris UMC we have challenged the kids by telling them that the church will double every dollar that they raise. Their leadership will have twice the impact!
- I like buying lemonade from kids. I think if you drive past a kid in at a lemonade stand and don’t stop, you are just a bad American. When you give a kid a dime or a quarter for a cup of lemonade, they get very excited and all official business on you. I just get a kick out of it.
- It gives people who don’t go to our churches an opportunity to be generous, and generosity is good for the soul. Picture the smiling adult plunking down their quarter for the lemonade – the kid is smiling, the adult is smiling, the adult helping the kid is smiling. Now imagine that kid saying, thanks, all the proceeds from our lemonade stand go to fight malaria. You can read about it right here.The customer reads about Imagine No Malaria and realizes what a great thing this kid is doing selling lemonade for a good cause. That spurs generosity. It is not coerced or guilt-ridden. It is the kind of joyful generosity that helps people sleep better at night knowing they have been about good in the world. So often people want to do the right thing, and just need a good opportunity.
- Kids at Floris are going to hand out invitations to attend our church along with information about malaria. I can’t think of a better advertisement for the UMC than children who know about the world beyond their community, serve those who suffer from a terrible disease and are a part of a church excited about their efforts. I hope we have kids in every neighborhood in our area offering lemonade and telling those who stop about what we are doing to relieve the suffering of malaria. Think of how that will change the way many people think about the church.
Finally, I am excited because I travel to Sierra Leone, Africa, on a fairly regular basis and know people who routinely suffer from malaria, which is debilitating and can lead to tragic deaths. The money raised in Virginia and shared with our church in Africa matters. These lemonade stands aren’t just some new gimmick. They are a means of grace to pay for bed nets, medications and training that will save lives. And that, friends, is one sweet deal.