The piece reprinted below was in my email hunger feed this morning. I reprint it here because I applaud any effort to help end the unnecessary evil of hunger in a world of plenty.
I also want to encourage all of us to work more collaboratively to change the world. Working together we can create a world without hunger. Here is one new company that is demonstrating that with a new business model.
Imprint Hat Company, a new “self-sustainable” not-for-profit company, is on a mission to eradicate world hunger using their powerful new business model.
You’ve heard the statistics, read the news, and watched the infomercials: children are starving all over the world. It’s become such a commonplace story that, sadly, many of us have stopped paying attention to it. But here’s the thing – we don’t have to accept this reality. In fact, if everyone banded together and worked collectively to find a solution, experts are now saying it would be possible to completely crush this epidemic within our lifetime.
That’s where imprint Hat Co. comes in. More of a movement than an apparel company, their aim is to tackle global hunger head on by using the power of collective action.
Their high-quality, durable snapback hats look amazing and hold up to the major brands you’re used to buying from, with the idea being that if you’re going to part with your hard-earned buck, you should get both a top-end product AND have the peace of mind that comes with knowing your money is being used to make drastic global change.
To accomplish this, imprint Hat Co. gives back 100% of the profits to this cause. That’s right, 100%! Here’s how it works:
- 50% of all profits go toward feeding a hungry child in the local community where each hat was sold, through their closest local partnered food bank
- 50% goes to their international partner, One Day’s Wages, to fight hunger in the developing world
Where Did This Idea Come From?
It began as a passion project between a couple of friends and has since turned into the collaborated effort of a large number of young entrepreneurs and activists from all corners of Canada and the United States.
The idea was to create a new, sustainable model that could inspire change and create real, lasting global impact. They believed the old ways just weren’t cutting it.
- There are a lot of non-profit organizations around the globe doing a lot of good; however, most rely on external donations and funding/grants in order to remain sustainable.
- There are also a lot of good for-profit companies that make quality products that people want. Some give back portions, but at the end of the day they are still driven to make profits for their shareholders.
Combine the two models. Find individuals who 1) share the same passion, and 2) don’t need profit as incentive.
Thus, imprint Hat Co. was born.
Seeing as they are still a new start-up without the large marketing budget that some of their competitors are afforded, they have taken a real grassroots approach, relying heavily on word-of-mouth awareness through social media and other channels.
Luckily they have caught the attention of a few big names already, including their new Global Ambassador and online viral video celeb, Prince Ea, to help get the word out.
At the end of the day, they believe tying social and environmental causes to business will be essential to creating the paradigm shift needed to make real, lasting change in the world. The team at imprint Hat Co intends to be the catalyst for this change, but they can’t do it alone.
Check out word from rapper/activist, Prince Ea, himself on their IndieGogo campaign at:http://igg.me/at/makeyourimprint/x